Qualitative

Qualitative- research can be used in a primary and secondary forms. Qualitative research uses more detailed methods of analysing people opinions. They are several methods of qualitative research such as observations, filed notes, reflective journals and structured interviews, all of which, I will explain the advantages and disadvantages of these methods.

• Observation
• Filed notes
• Reflective journals
• Structured interviews

One method of qualitative research is observation. A researcher would use observation to speculate an event from a first person perspective. An advantage of a observation would be that the researcher is getting their own viewpoint on a event, so it is easier for them to judge it themselves.  A disadvantage of this could be that their vision or memory could be obscured.

Another method of qualitative research is filed notes, A researcher would use filed notes as a reminder of the information they have observed. An advantage of a filed note would be that the researcher has the information ready for future reference. A disadvantage of this would be that some of the information may not have been written down by the researcher.

Furthermore another form of qualitative research are structured interviews. A researcher would use a structured interview to understand a persons opinion on a subject. An advantage of this would be that you can archive a straight forward answer from the interviewee. A disadvantage of this would be that the interviewee could avoid the question and give out unnecessary information.

In conclusion quantitative research means the information is more opinionated and observed from a first person account.