Quantaive

Quantitative -research can be used in primary and secondary forms. Quantitative research uses more detailed methods of analysing such as surveys, viewing figures, readership figures and website hits.  A researcher would use quantitative research to get accurate mathematical results.

• Surveys
• Viewing figures
• Readership Figures
• Website Hits

One method of quantitative research are surveys. Researchers use surveys to separate people into a certain audience. An advantage of a researcher using surveys would be that the researcher would achieve facts and percentages without any unnecessary information.  A disadvantage of a survey could be that that they are no results or explanations, just a set of results.

Another method of quantitative research are readership figures, researchers use readership figures to measure the audience's answers. An advantage of this would be that researchers can recieve factual documents, which are easy to calculate into numbers. The disadvatage of this would be that the researcher has to ask closed questions.

A third method of quantitative research are website hits. A website hit would help a researcher measure the popularity of a post from around the world. An advantage of a website hit would be that the researcher would know their target audiences by looking at the area's with the most views. A disadvantage of this would be that the researcher would not know the persons reaction to the post.

In conclusion quantitive research means the use of numbers and percentages, quantitive meaning a large number for value.